Mention
The name appears in the answer. It can be wrong. Accuracy is part of the note.
what we count
mentions are not meetings.
Nothing on this page is a client logo. A result is published when the client agrees, with the questions and the dates attached. Until then, the only thing here is the definition of the count.
Citation
A URL is attached. Record which URL. A competitor’s URL is a finding.
Not a lead
A person who can buy is neither of those. That conversation is outbound, if you buy it.
How a row is written, and why one screenshot is not a rank, is on measure.